Facebook Page Intro

Facebook Page: on: St. George Running Tips 
https://www.facebook.com/st.gerogeutrunningtips

Mission Statement and Description: St. George Running Tips is a group dedicated to help runners gain knowledge about running in Southern Utah. Southern Utah, home of the St. George Marathon, offers some unique challenges for runners of all levels from around the world. We offer tips, tricks, hacks and advice to new, intermediate and advanced runners. Please feel free to ask questions, offer advice and share your experience in one of the best places to run in the world.

Person 1: Jen, 23 year old mother of newborn twins, is wanting to get rid of some of the "baby weight" and regain her fitness. Having lived in Northern Utah all her life, she is unfamiliar with the local area and some of the popular running trails. In addition, Jen is wanting to broaden her friend group and find runners that may match her pace but also her running schedule

Person 2: David, a longtime local has been running in the Southern Utah heat all his life. As a member of the 10 year club for the St. George Marathon, David has guided several runners to new personal records. His experience with high heat and demanding conditions give a unique perspective for runners wanting to up their game.  

Person 3: Steve, the owner of the local running store has been running for years and loves his business. As new products come out, he adds it to the inventory, but really doesn’t try or use them as much as he should. Why should he? He is a creature of habit, and he likes certain things. Trying to get a feel for what his customers like and don’t like, he offers up some of his products for testing and relies on the feedback from the users to help tailor his products with the demands of his customer base in Southern Utah.

Action Plan: The action plan consists of three areas. The first will be an question and answer portion that will have various questions about topics. These questions can include things like favorite race, trail, time of day to run, ect. This will also be running tips for the local area that can include tips for hot weather and elevation. The second will be articles shared from other sources like runners world, running blogs, studies. This will be an aggregation of studies and content that is already created. Lastly is a product review from local running outlets. This will have products that are for sale at local stores that are real world tested and how they hold up to the local elements. These areas will include some videos, pics, links and polls.